To the world of credibility crux.
It is very important and increasingly in this world where INTEREST GROUPS seem to cling together and go RAFT WITHOUT A RIFT, to know whether we are being 'had' made 'ulloo'?
How can you know for sure that what you read about and see and hear is the REAL "ITEM"?
WELCOME TO THE WORLD OF LINGUISTIC FORENSICS AND THE PSYCHE.
It has become important because in times of turbulences the known 'interests' groups are bound to look after their own interests and forget about what is good for the people and society at large.